“We are delighted that some of Scotland’s most prestigious hotels as well as high profile international hotel groups are working with the Hospitality and Tourism Academy. Their contribution in offering work placements and industry knowledge is invaluable.”
Jennifer Bingham, Hospitality and Tourism Coordinator, Academies Project
A major success of the Academy project has been the buy-in of industry partners. These partners provide students with invaluable industry expertise and offer an insight into some of Scotland’s priority growth areas. They also provide the young people with interesting site visits and practical placements. These hands-on work opportunities equip students with new skills and provide a taster of what it might be like to work in specific industries.
With the development of the first Academy – the Hospitality and Tourism Academy – an impressive range of high profile hotel partners such as Novotel, Marriott, The Caledonian Waldorf Astoria, MacDonald Hotels and Resorts, and The Point Hotel were enthusiastic about lending their support. These organisations saw the potential of a project focused on creating a dynamic young workforce which is fit for purpose – a ready-made source of young talent equipped with the right skills and knowledge to hit the ground running when entering the industry. Very quickly, more hotel organisations came on board to offer work placements and industry overviews. Together, with Edinburgh College and Queen Margaret University, the partnership is working towards raising standards across the hospitality and tourism industry by promoting the ethos that service excellence is the only acceptable standard.
Industry partners are a major component across all four Academies. Their contribution is inspiring youngsters to be the next generation of skilled individuals who are helping Scotland remain as world leaders in food and drink, raising standards in healthcare and the hospitality sector, or contributing to Scotland’s growing creative industries.
With vital on-the-job experience being delivered by key employers, coupled with teaching at college and university, Academy students will be better prepared for employment or higher levels of study. The combination of learning provided by the Academy experience means that students are better informed to make decisions about their future career direction.
Doubletree by Hilton - Hospitality and Tourism
The work that the academy staff do with students is fantastic. They inspire and encourage students to be passionate about the hospitality industry and view it as a first-choice career destination rather than something that they may stumble upon in late life.
We need to change attitudes towards working in the hospitality and tourism industry and recruit people who are passionate about providing excellent service. That’s why I’m delighted to work with the students, enthuse them about the range of opportunities within the industry and provide them with work placements. The academy model provides a useful and meaningful way of gaining experience quickly allowing the students to better direct their future.
From an employers’ view, it means that we have a pool of young people who are better equipped than ever before to enter the industry. It’s difficult for young people to get experience but the academy models hits all the mark – academic education, industry insight and hands-on learning. I only wish that I’d had this opportunity when I was their age.
Doubletree by Hilton Edinburgh - City Centre
Organisations - Hospitality and Tourism
Organisations - Creative Industries